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NOTES

Introduction: Ideas Are the Currency of the Twenty-first Century

1. Julie Coe, “TED’s Chris Anderson,” Departures.com, March/April 2012, http://www.departures.com/articles/teds-chris-anderson (accessed April 11, 2013).

2. Daphne Zuniga, “The Future We Will Create Inside the World of TED,” documentary, New Video Group, Inc., 2007.

3. Stanford University, “‘You’ve Got to Find What You Love,’ Jobs Says,” Stanford Report, June 14, 2005, Steve Jobs’s Commencement Address, delivered on June 12, 2005, http://news.stanford.edu/news/2005/june15/jobs-061505.html (accessed April 11, 2013).

4. Daniel Pink, To Sell Is Human (New York: Riverhead Books, 2012), 2.

5. Robert Greene, Mastery, (New York: Viking, 2012), 12.

6. Tony Robbins, “Why We Do What We Do,” TED.com, June 2006, http://www.ted.com/talks/tony_robbins_asks_why_we_do_what_we_do.html (accessed April 11, 2013).

1. Unleash the Master Within

1. Aimee Mullins, “It’s Not Fair Having 12 Pairs of Legs,” TED.com, March 2009, http://www.ted.com/talks/aimee_mullins_prosthetic_aesthetics.html (accessed April 11, 2013).

2. Cameron Russell, “Looks Aren’t Everything. Believe Me, I’m a Model,” TED.com, January 2013, http://www.ted.com/talks/cameron_russell_looks_aren_t_everything_believe_me_i_m_a_model.html (accessed April 11, 2013).

3. Robert Greene, Mastery, (New York: Viking, 2012), 12.

4. Daily News, “Buddhist Monk Is the World’s Happiest Man,” October 29, 2012, http://india.nydailynews.com/newsarticle/7b470adb0a9b6c32e19e16a08df13f3d/buddhist-monk-is-the-worlds-happiest-man#ixzz2ILd7tSGa (accessed April 11, 2013).

5. Matthieu Ricard, “The Happiest Person in the World?”, Matthieu Ricard blog post, November 12, 2012, http://www.matthieuricard.org/en/index.php/blog/255_the_happiest_person_in_the_world/ (accessed April 11, 2013).

6. Matthieu Ricard, Buddhist monk, in discussion with the author, March 16, 2013.

7. Larry Smith, Professor of Economics of Waterloo, Canada, in discussion with the author, June 26, 2012.

8. Melissa S. Cardon, Joakim Wincent, Jagdip Singh, and Mateja Drnovsek, “The Nature and Experience of Entrepreneurial Passion,” Academy of Management Review, vol. 34, no. 3 (2009), 511–532.

9. Richard Branson, “Richard Branson: Life at 30,000 Feet,” TED.com, October 2007, http://www.ted.com/talks/richard_branson_s_life_at_30_000_feet.html (accessed April 11, 2013).

10. Cheryl Mitteness, Richard Sudek, and Melissa S. Cardon, “Angel investor characteristics that determine whether perceived passion leads to higher evaluations of funding potential,” Journal of Business Venturing, vol. 27 (2012), 592–606.

11. Jill Bolte Taylor, “Jill Bolte Taylor’s Stroke of Insight,” TED.com, March 2008, http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html (accessed May 18, 2013).

12. Jill Bolte Taylor, “Does Our Planet Need a Stroke of Insight?”, Huffington Post, TED Weekends: Reset Your Brain, January 4, 2013, http://www.huffingtonpost.com/dr-jill-boltetaylor/neuroscience_b_2404554.html (accessed April 11, 2013).

13. Pascal Michelon, adjunct professor at Washington University in St. Louis, in discussion with the author, January 22, 2013.

14. Howard Friedman and Leslie Martin, “The Longevity Project: Surprising Discoveries for Health and Long Life from the Landmark Eight-Decade Study” (New York: Hudson Street Press, 2011), 28.

15. Joyce E. Bono and Remus Ilies, “Charisma, Positive Emotions and Mood Contagion,” Science Direct, The Leadership Quarterly, vol. 17 (2006), 317–334.

16. Richard St. John, “Richard St. John’s 8 Secrets of Success,” TED.com, December 2006, http://www.ted.com/talks/richard_st_john_s_8_secrets_of_success.html (accessed April 24, 2013).

17. Ernesto Sirolli, “Ernesto Sirolli: Want to Help Someone? Shut Up and Listen!” TED.com, November 2012, http://www.ted.com/talks/ernesto_sirolli_want_to_help_someone_shut_up_and_listen.html (accessed April 11, 2013).

2. Master the Art of Storytelling

1. Bryan Stevenson, “Bryan Stevenson: We Need to Talk about an Injustice,” TED.com, March 2012, http://www.ted.com/talks/bryan_stevenson_we_need_to_talk_about_an_injustice.html (accessed April 24, 2013).

2. Bryan Stevenson, founder and director of the Equal Justice Initiative, in discussion with the author, December 17, 2012.

3. Ben Affleck, “Ben Affleck: 8 Talks that Amazed Me,” TED.com, http://www.ted.com/playlists/32/ben_affleck_8_talks_that_amaz.html (accessed April 24, 2013).

4. Uri Hasson, Asif A. Ghazanfar, Bruno Galantucci, Simon Garrod, and Christian Keysers, “Brain-to-Brain Coupling: A Mechanism for Creating and Sharing a Social World,” Neuroscience Institute, Princeton University, 2012, http://psych.princeton.edu/psychology/research/hasson/pubs/Hasson_et_al_TiCS_2012.pdf (accessed April 11, 2013).

5. Greg J. Stephens, Lauren J. Silbert, and Uri Hasson, “Speaker-Listener Neural Coupling Underlies Successful Communication,” Proceedings of the National Academy of Sciences of the United States of America, July 26, 2010, http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2922522/ (accessed April 11, 2013).

6. Brené Brown, “Brené Brown: The Power of Vulnerability,” TED.com, December 2010, http://www.ted.com/talks/brene_brown_on_vulnerability.html (accessed April 24, 2014).

7. Andrew Stanton, “Andrew Stanton: The Clues to a Great Story,” TED.com, March 2012, http://www.ted.com/talks/andrew_stanton_the_clues_to_a_great_story.html (accessed April 24, 2013).

8. Dan Ariely, “Dan Ariely: Our Buggy Moral Code,” TED.com, March 2009, http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code.html (accessed April 24, 2013).

9. Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York: Random House, 2007), 64.

10. Ibid., 84.

11. Ken Robinson, “Ken Robinson Says Schools Kill Creativity,” TED.com, June 2006, http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html?qsha=1'utm_expid=166907-20'utm_referrer=http%3A%2F%2Fwww.ted.com%2Fsearch%3Fcat%3Dss_all%26q%3Dken%2Brobinson (accessed May 18, 1013).

12. YouTube.com, “Apr 29-Joel Osteen-Yes Is in Your Future,” YouTube.com, May 12, 2012, http://www.youtube.com/watch?v=VJiW_H3_0S4 (accessed May 18, 2013).

13. Bono, “8 Talks That Give Me Hope,” TED.com, http://www.ted.com/playlists/53/bono_8_talks_that_give_me_hop.html (accessed May 18, 2013).

14. Seth Godin, “Seth Godin: How to Get Your Ideas to Spread,” TED.com, April 2007, http://www.ted.com/talks/seth_godin_on_sliced_bread.html (accessed April 24, 2013).

15. Ludwick Marishane, “Ludwick Marishane: A Bath without Water,” TED.com, December 2012, http://www.ted.com/talks/ludwick_marishane_a_bath_without_water.html (accessed May 18, 2013).

16. Jonah Sachs, Winning the Story Wars: Why Those Who Tell the Best Stories Will Rule the Future (Boston, MA: Harvard Business Review Press, 2012), 14.

17. Malcolm Gladwell, “Malcolm Gladwell: Choice, Happiness and Spaghetti Sauce,” TED.com, September 2006, http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html (accessed May 18, 2013).

18. Peter Guber, Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Stories (New York: Crown Business, 2011), vii.

19. Ibid, 9.

20. Ibid, 33.

21. Annie Murphy Paul, “Your Brain on Fiction,” The New York Times, Sunday Review/The Opinion Pages, March 17, 2012, http://www.nytimes.com/2012/03/18/opinion/sunday/the-neuroscience-of-your-brain-on-fiction.html?pagewanted=all'_r=1' (accessed April 11, 2013).

22. Significantobjects.com, About page, http://significantobjects.com/about/ (accessed May 18, 2013).

23. YouTube.com, “Kurt Vonnegut on the Shapes of Stories,” YouTube.com, October 30, 2010, http://www.youtube.com/watch?v=oP3c1h8v2ZQ (accessed May 18, 2013).

24. Isabel Allende, “Isabel Allende: Tales of Passion,” TED.com, January 2008, http://www.ted.com/talks/isabel_allende_tells_tales_of_passion.html (accessed May 18, 2013).

3. Have a Conversation

1. Amanda Palmer, “The Epic TED Blog, Part One: It Takes a Village to Write a TED Talk,” Amanda Palmer and the Grand Theft Orchestra, March 7, 2012, http://amandapalmer.net/blog/20130307/ (accessed April 11, 2013).

2. James R. Williams, “Guidelines for the Use of Multimedia in Instruction,” Proceedings of the Human Factors and Ergonomics Society 42nd Annual Meeting, vol. 42, no. 20 (1998), 1447–1451, Sage Journals online, http://pro.sagepub.com/content/42/20/1447 (accessed May 18, 2013).

3. Lisa Kristine, “Lisa Kristine: Photos that Bear Witness to Modern Slavery,” TED.com, August 2012, http://www.ted.com/talks/lisa_kristine_glimpses_of_modern_day_slavery.html (accessed May 18, 2013).

4. YouTube.com, Taylor, “The Neuroanatomical Transformation of the Teenage Brain: Jill Bolte Taylor at TEDxYouth@Indianapolis,” YouTube.com, February 21, 2013, http://www.youtube.com/watch?v=PzT_SBl31-s (accessed May 19, 2013).

5. Morgan Wright, Chief Crime Fighter, Washington D.C. Metro Area, in discussion with the author, April 4, 2013.

6. Colin Powell, “Colin Powell: Kids Need Structure,” TED.com, January 2013, http://www.ted.com/talks/colin_powell_kids_need_structure.html (accessed May 19, 2013).

7. Colin Powell, It Worked for Me: In Life and Leadership (New York: Harper, 2012), 243.

8. Ernesto Sirolli, “Ernesto Sirolli: Want to Help Someone? Shut Up and Listen!” TED.com, November 2012, http://www.ted.com/talks/ernesto_sirolli_want_to_help_someone_shut_up_and_listen.html (accessed April 11, 2013).

9. Jennifer Granholm, “Jennifer Granholm: A Clean Energy Proposal—Race to the Top,” TED.com, February 2013, http://www.ted.com/talks/jennifer_granholm_a_clean_energy_proposal_race_to_the_top.html (accessed May 18, 2013).

10. Bob M. Fennis and Marielle Stel, “The Pantomime of Persuasion: Fit Between Non Verbal Communication and Influence Strategies,” Journal of Experimental Social Psychology, vol. 47 (2011), 806–810.

11. Amy Cuddy, “Amy Cuddy: Your Body Language Shapes Who You Are,” October 2012, http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html (accessed May 18, 2013).

12. Janine Shepherd, “Janine Shepherd: A Broken Body Isn’t a Broken Person,” TED.com, November 2012, http://www.ted.com/talks/janine_shepherd_a_broken_body_isn_t_a_broken_person.html (accessed May 19, 2013).

4. Teach Me Something New

1. Robert Ballard, “Robert Ballard on Exploring the Ocean,” TED.com, May 2008, http://www.ted.com/talks/robert_ballard_on_exploring_the_oceans.html (accessed May 18, 2013).

2. Robert Ballard, Titanic explorer, in discussion with the author, February 18, 2013.

3. James Cameron, “James Cameron: Before Avatar … a Curious Boy,” TED.com, March 2010, http://www.ted.com/talks/james_cameron_before_avatar_a_curious_boy.html (accessed April 11, 2013).

4. Ibid.

5. John Medina, Brain Rules (Seattle, WA: Pear Press, 2008), 32.

6. Ibid, 265.

7. Martha Burns, “Dopamine and Learning,” Indigo Learning, September 21, 2012, http://www.indigolearning.co.za/dopamine-and-learning-by-martha-burns-phd/ (accessed April 11, 2013).

8. Ibid.

9. Martha Burns, “Dopamine and Learning: What the Brain’s Reward Center Can Teach Educators,” Scientific Learning, September 18, 2012,http://www.scilearn.com/blog/dopamine-learning-brains-reward-center-teach-educators.php (accessed April 11, 2013).

10. Hans Rosling, “Hans Rosling: Stats that Reshape Your Worldview,” TED.com, June 2006, http://www.ted.com/talks/hans_rosling_shows_the_best_stats_you_ve_ever_seen.html?qshb=1'utm_expid=166907-19'utm_referrer=http%3A%2F%2Fwww.ted.com%2Fsearch%3Fcat%3Dss_all%26q%3Drosling (accessed May 19, 2013).

11. Ibid.

12. Nicholas A. Christakis, “The World’s 100 Most Influential People: 2012,” TIME, April 18, 2012, http://www.time.com/time/specials/packages /article/0,28804,2111975_2111976_2112170,00.html (accessed April 11, 2013).

13. Susan Cain, “Susan Cain: The Power of Introverts,” TED.com, March 2012, http://www.ted.com/talks/susan_cain_the_power_of_introverts.html (accessed April 24, 2013).

14. 14. Revolution.com, About Revolution Web site page, http://revolution.com/ourstory/about-revolution (accessed May 19, 2013).

15. Fast Company Staff, “Twitter’s Biz Stone and Ev Williams and Charlie Rose: The Long and Short of Creative Conversations,” Fast Company online, http://www.fastcompany.com/welcome.html?destination=http://www.fastcompany.com/3004361/a-conversation-charlie-rose-biz-stone-ev-williams (accessed May 19, 2013).

16. Seth Godin, “Seth Godin: How to Get Your Ideas to Spread,” TED.com, April 2007, http://www.ted.com/talks/seth_godin_on_sliced_bread.html (accessed April 24, 2013).

17. Gregory Berns, Iconoclast, (Boston, MA: Harvard Business Press, 2008), 25.

18. Vivienne Walt, “A Mayoral Makeover,” TIME, October 2, 2005, http://www.time.com/time/magazine/article/0,9171,1112793,00.html#ixzz2KpjEAsKp (accessed April 11, 2013).

19. James Flynn, Michael F. Shaughnessy, and Susan W. Fulgham, “An Interview with Jim Flynn about the Flynn Effect,” Academic journal article from North American Journal of Psychology, vol. 14, no. 1, http://www.questia.com/library/1G1-281111803/an-interview-with-jim-flynn-about-the-flynn-effect (accessed April 11, 2013).

20. Nicholas D. Kristof, “It’s a Smart, Smart, Smart World,” The New York Times, The Opinion Pages, December 12, 2012, http://www.nytimes.com/2012/12/13/opinion/kristof-its-a-smart-smart-smart-world.html?_r=0 (accessed April 11, 2013).

21. Dan Pink, author, in discussion with the author, February 13, 2013.

22. John Medina, affiliate Professor of Bioengineering at the University of Washington School of Medicine, in discussion with the author, June 27, 2008.

23. Docurama Films, “TED: The Future We Will Create Inside the World of TED,” 2007, produced and directed by Steven Latham and Daphne Zuniga.

24. Ben Saunders, “Ben Saunders: Why Bother Leaving the House?”, TED.com, December 2012, http://www.ted.com/talks/ben_saunders_why_bother_leaving_the_house.html (accessed April 11, 2013).

5. Deliver Jaw-Dropping Moments

1. YouTube, “Bill Gates Releases Malaria Mosquitoes TED!! Must See,” YouTube, February 6, 2009, http://www.youtube.com/watch?v=tWjpVJ8YNtk (accessed April 11, 2013).

2. NBC Nightly News with Brian Williams, “Bill Gates Bugs Out,” original premiere February 5, 2009, http://bigdonald.com/nbc-nightly-news-with-brian-williams-bill-gates-bugs-out/gait19 (accessed April 24, 2013).

3. John Medina, Brain Rules (Seattle, WA: Pear Press, 2008), 80.

4. Ibid., 81.

5. Rebecca Todd, psychology professor at the University of Toronto, in discussion with the author, February 25, 2013.

6. Ibid.

7. Jill Bolte Taylor, “Jill Bolte Taylor’s Stroke of Insight,” TED.com, March 2008, http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html (accessed April 24, 2013).

8. YouTube, “The Neuroanatomical Transformation of the Teenage Brain: Jill Bolte Taylor at TEDxYouth@Indianapolis,” YouTube, February 21, 2013, http://www.youtube.com/watch?v=PzT_SBl31-s (accessed April 11, 2013).

9. YouTube, “The Lost 1984 Video (The Original 1984 Macintosh Introduction),” YouTube, http://www.youtube.com/watch?v=2B-XwPjn9YY (accessed January 30, 2009).

10. YouTube, “The Microsoft Deal—Macworld Boston (1997),” YouTube, December 21, 2012, http://www.youtube.com/watch?v=PjT19XTxZaU (accessed April 11, 2013).

11. YouTube, “Apple Music Event 2001-The First Ever iPod Introduction,” YouTube, http://www.youtube.com/watch?v=kN0SVBCJqLs'feature=related (accessed January 30, 2009).

12. Apple, “Macworld San Francisco 2007 Keynote Address,” Apple, http://www.apple.com/quicktime/qtv/mwsf07/ (accessed January 30, 2009).

13. Raghava KK, “Raghava KK: My 5 Lives as an Artist,” TED.com, February 2010, http://www.ted.com/talks/raghava_kk_five_lives_of_an_artist.html (accessed May 19, 2013).

14. Freeman Hrabowski, “Freeman Hrabowski: 4 Pillars of College Success in Science,” TED.com, April 2013, http://www.ted.com/talks/freeman_hrabowski_4_pillars_of_college_success_in_science.html (accessed May 19, 2013).

6. Lighten Up

1. Ken Robinson, “Ken Robinson Says Schools Kill Creativity,” TED.com, June 2006, http://www.ted.com/talks/ken_robinson_says_schools_kill_creativity.html?qsha=1'utm_expid=166907-20'utm_referrer=http%3A%2F%2Fwww.ted.com%2Fsearch%3Fcat%3Dss_all%26q%3Dken%2Brobinson (accessed May 18, 1013).

2. A. K. Pradeep, The Buying Brain: Secrets for Selling to the Subconscious Mind (Hoboken, NJ: John Wiley ' Sons, 2010), 29.

3. Rod A. Martin, The Psychology of Humor: An Integrative Approach (Burlington, MA: Elsevier Academic Press, 2007), 120.

4. Ibid.

5. Ibid., 128.

6. Fabio Sala, “Laughing All the Way to the Bank,” Harvard Business Review, September 2003, http://hbr.org/2003/09/laughing-all-the-way-to-the-bank/ar/1 (accessed April 11, 2013).

7. YouTube, “Jerry Seinfeld on How to Write a Joke,” YouTube.com, December 20, 2012, http://www.youtube.com/watch?v=itWxXyCfW5s (accessed May 19, 2013).

8. Dan Pallotta, “Dan Pallotta: The Way We Think about Charity is Dead Wrong,” TED.com, March 2013, http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html (accessed May 19, 2013).

9. Jill Bolte Taylor, “Jill Bolte Taylor’s Stroke of Insight,” TED.com, March 2008, http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html (accessed May 18, 2013).

10. John McWhorter, “John McWhorter: Txtng Is Killing Language. JK!!!”, TED.com, April 2013, http://www.ted.com/talks/john_mcwhorter_txtng_is_killing_language_jk.html (accessed May 18, 2013).

11. Juan Enriquez, “Juan Enriquez: The Next Species of Human,” TED.com, February 2009, http://www.ted.com/talks/juan_enriquez_shares_mindboggling_new_science.html (accessed May 19, 2013).

12. Chris Bliss, “Chris Bliss: Comedy Is Translation,” TED.com, February 2012, http://www.ted.com/talks/chris_bliss_comedy_is_translation.html (accessed May 19, 2013).

13. Rose George, “Rose George: Let’s Talk Crap. Seriously,” TED.com, April 2013, http://www.ted.com/talks/rose_george_let_s_talk_crap_seriously.html (accessed May 19, 2013).

14. YouTube.com, “Jim Carrey and Stephen Hawking on Late Night with Conan O’B,” YouTube.com, February 26, 2010, http://www.youtube.com/watch?v=sRO4fAevMZQ (accessed May 19, 2013).

15. Stephen Hawking, “Stephen Hawking: Questioning the Universe,” TED.com, April 2008, http://www.ted.com/talks/stephen_hawking_asks_big_questions_about_the_universe.html (accessed May 19, 2013).

7. Stick to the 18-Minute Rule

1. Larry Smith, Professor of Economics at University of Waterloo, Canada, in discussion with the author, June 26, 2012.

2. Amit Agarwal, “Why Are TED Talks 18 Minutes Long?” Digital Inspiration, February 15, 2010, http://www.labnol.org/tech/ted-talk-18-minutes/12755/ (accessed May 18, 2013).

3. Paul E. King, Professor and Chair, Department of Communication Studies, in discussion with the author, December 3, 2012.

4. Roy Baumeister, Willpower: Rediscovering the Greatest Human Strength (paperback) (New York: Penguin Books, 2012), 48.

5. Matthew May, The Laws of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything (New York: McGraw-Hill, 2012), xiv.

6. David Christian, Anglo-American historian and scholar of Russian history, and creator of an interdisciplinary approach known as Big History, in discussion with the author, December 13, 2012.

7. Neil Pasricha, “Neil Pasricha: The 3 A’s of Awesome,” TED.com, January 2011, http://www.ted.com/talks/neil_pasricha_the_3_a_s_of_awesome.html (accessed May 19, 2013).

8. Kevin Allocca, “Kevin Allocca: Why Videos Go Viral,” TED.com, February 2012, http://www.ted.com/talks/kevin_allocca_why_videos_go_viral.html (accessed May 19, 2013).

9. Majora Carter, “Majora Carter: 3 Stories of Local Eco-Entrepreneurship,” TED.com, December 2010, http://www.ted.com/talks/majora_carter_3_stories_of_ecoactivism.html (accessed September 30, 2013).

10. Carmine Gallo, “How to Pitch Anything in 15 Seconds [Video],” Forbes, Leadership, July 17, 2012, http://www.forbes.com/sites/carminegallo/2012/07/17/how-to-pitch-anything-in-15-seconds/ (accessed April 11, 2013).

8. Paint a Mental Picture with Multisensory Experiences

1. Michael Pritchard, “Michael Pritchard: How to Make Filthy Water Drinkable,” TED.com, August, 2009, http://www.ted.com/talks/michael_pritchard_invents_a_water_filter.html (accessed April 11, 2013).

2. Richard Mayer, “Cognitive Theory of Multimedia Learning (Mayer),” Learning-Theories.com, posted in Cognitive Theories, Learning Theories ' Models, http://www.learning-theories.com/cognitive-theory-of-multimedia-learning-mayer.html (accessed May 18, 2013).

3. Emily McManus, “TEDsters Talk about Al Gore’s Impact,” TED.com, October 12, 2007, http://blog.ted.com/2007/10/12/i_was_actually/ (accessed April 11, 2013).

4. Elizabeth Blair, “Laurie David: One Seriously ‘Inconvenient’ Woman,” NPR, Special Series Profiles, May 7, 2007, http://www.npr.org/templates/story/story.php?storyId=9969008 (accessed April 19, 2013).

5. Carmine Gallo, “Richard Branson: If It Can’t Fit on the Back of an Envelope, It’s Rubbish (An Interview)” Forbes.com, October 22, 2012, http://www.forbes.com/sites/carminegallo/2012/10/22/richard-branson-if-it-cant-fit-on-the-back-of-an-envelope-its-rubbish-interview/ (accessed May 18, 2013).

6. YouTube, “An Inconvenient Truth (1/10) Movie Clip—Science of Global Warming (2006) HD,” YouTube, October 8, 2011, http://www.youtube.com/watch?v=NXMarwAusY4 (accessed April 11, 2013).

7. Nancy Duarte, “Nancy Duarte: The Secret Structure of Great Talks,” TED.com, February 2012, http://www.ted.com/talks/nancy_duarte_the_secret_structure_of_great_talks.html (accessed May 19, 2013).

8. John Medina, Brain Rules (Seattle, WA: Pear Press, 2008), 84.

9. Ibid., p.233.

10. Bill Gates, “Bill Gates on Energy: Innovating to Zero!”, TED.com, February 2010, http://www.ted.com/talks/bill_gates.html (accessed May 19, 2013).

11. David Christian, “David Christian: The History of Our World in 18 Minutes,” TED.com, April 2011, http://www.ted.com/talks/david_christian_big_history.html (accessed May 19, 2013).

12. Bono, “Bono: The Good News on Poverty (Yes, There’s Good News),” TED.com, March 2013, http://www.ted.com/talks/bono_the_good_news_on_poverty_yes_there_s_good_news.html (accessed May 19, 2013).

13. Chris Jordan, “Chris Jordan: Turning Powerful Stats into Art,” TED.com, June 2008, http://www.ted.com/talks/chris_jordan_pictures_some_shocking_stats.html (accessed April 11, 2013).

14. Lisa Kristine, “Lisa Kristine: Photos that Bear Witness to Modern Slavery,” TED.com, August 2012, http://www.ted.com/talks/lisa_kristine_glimpses_of_modern_day_slavery.html (accessed May 18, 2013).

15. Pascale Michelon, Director of The Memory Practice and Adjunct Professor at the Washington University in St. Louis, in discussion with the author, January 22, 2013.

16. Janine Shepherd, “Janine Shepherd: A Broken Body Isn’t a Broken Person,” TED.com, November 2012, http://www.ted.com/talks/janine_shepherd_a_broken_body_isn_t_a_broken_person.html (accessed May 19, 2013).

17. Cesar Kuriyama, “Cesar Kuriyama: One Second Every Day,” February 2013, http://www.ted.com/talks/cesar_kuriyama_one_second_every_day.html (accessed May 19, 2013).

18. Bono, “Bono: The Good News on Poverty (Yes, There’s Good News),” TED.com, March 2013, http://www.ted.com/talks/bono_the_good_news_on_poverty_yes_there_s_good_news.html (accessed May 19, 2013).

19. Roger Ebert, “Roger Ebert: Remaking My Voice,” TED.com, April 2011, http://www.ted.com/talks/roger_ebert_remaking_my_voice.html (accessed May 19, 2013).

20. Amanda Palmer, “Amanda Palmer: The Art of Asking,” TED.com, March 2013, http://www.ted.com/talks/amanda_palmer_the_art_of_asking.html (accessed May 2013).

21. Elliot Krane, “Elliot Krane: The Mystery of Cronic Pain,” TED.com, May 2011, http://www.ted.com/talks/elliot_krane_the_mystery_of_chronic_pain.html (accessed May 19, 2013).

22. Stacey Kramer, “Stacey Kramer: The Best Gift I Ever Survived,” TED.com, October 2010, http://www.ted.com/talks/stacey_kramer_the_best_gift_i_ever_survived.html (accessed May 19, 2013).

9. Stay in Your Lane

1. Sheryl Sandberg, Lean In: Women, Work, and the Will to Lead (New York: Alfred A. Knopf, 2013), 139.

2. Ibid.

3. Jill Bolte Taylor, president of the Greater Bloomington Affiliate of NAMI in Bloomington, Indiana, and national spokesperson for the Harvard Brain Tissue Resource Center, in discussion with the author, March 19, 2013.

4. Richard Branson, “Richard Branson on the Art of Public Speaking,” Entrepreneur, February 4, 2013, http://www.entrepreneur.com/article/225627 (accessed April 11, 2013).

5. Meredith Lepore, “6 Essential Tips for Work and Life from Warren Buffet,” Levoleague.com, May 8, 2013, http://www.levoleague.com/career-advice/warren-buffett-life-tips (accessed May 19, 2013).

 
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